When establishing an online presence, one of the most important decisions you need to make is related to choosing your domain name. You need to choose it just right in order for it to speak about your brand. Both your target audience and search engines are supposed to favor it, as well.
There are literally millions of registered brandable domain names online, and you certainly want yours to stand out. In order for it to truly stand out, you need to invest a certain amount of time into coming up with a URL that perfectly describes your business.
Having a bad domain name can really hurt your business, so you shouldn’t just blindly follow trends, since not all of them will make sense ten years from now. It is of crucial importance that you don’t make a hasty decision that you may regret later; take a moment to really think about it before making the final call. You certainly don’t want to spend a lot of time and money later on rebranding and redirecting if you suddenly change your mind or a domain name that you have always wanted suddenly becomes available. It can be a task to manage, because you would have already established your online presence.
Therefore, when you choose your domain name, you need to be absolutely sure that you have made the right choice, since you will be with it for a very long time. You should not take that decision lightly, so you must wisely think about it. You must make sure that what you choose is something that will do you good in the long haul. Take a look at some of the tips that you should consider before you make your final decision.
Know Who You Are and What You’re about
This is quite similar to choosing a name for your startup business. You need to choose a domain name that will accurately represent your business and reflect exactly who you are. Your visitors need to be able to determine who you are and what you do the moment they look at your URL in their search engines. If they come across a domain name that confuses them, they are not likely to click and visit your site.
Therefore, pick a domain name that matches what you do and accurately describes what you are about, so that you don’t constantly have to explain what it means. If you don’t pick a good domain name, you will miss out on a number of new customers that would have visited your website had it been simple, memorable and relevant to what you are doing.
Make a List of a Lot of Ideas
Since choosing a domain name requires some time and thorough inspection of all the elements you need to consider, you should come up with a lot of ideas and put everything on paper. The more names you come up with, the more likely you will be to think of an excellent domain name for your website.
People that have a greater number of ideas are usually able to think of some truly extraordinary ones that can turn out to completely change their business. It’s the same thing with domain names; a plethora of ideas can help find just the right one for your business that will ideally reflect your brand.
Make Sure You Differentiate from Your Competition
Your domain name needs to be different from the names of your competitors, since you certainly want to stand out. Also, you don’t want to be confused with others. If your domain name is somewhat similar to that of your competitor, you may risk your target audience confusing the two of you. They will end up thinking that your content is actually someone else’s. You should also avoid variations of other domain names, such as adding plurals if the singular has already been taken.
You need to make sure you come up with a distinct domain name, so you should thoroughly research your competition and make a list of their URLs, to ensure that yours is different and unique. You must make sure you don’t violate any trademarks and make a decision that may cost you your business. It goes without saying that you need to check the name you choose for availability before you become too attached to it. You will get rather disappointed if it’s already taken.
Make It Short, Simple and Memorable
The shorter your domain name is, the easier it will be for people to remember it. Longer domain names usually result in people forgetting them or misspelling them, so keep yours as short and simple as possible. If it’s simple, it will be very easy to remember.
Apart from being easy to remember, your domain name should be easy to type, so you should definitely avoid numbers and hyphens. Carefully think about which letters go perfectly next to one another. That kind of thinking will help you pick a name that will be original and unique and that will stand out from an infinite number of domain names out there.
Think about how you want to be remembered and how you want your current and future customers to perceive you. Keep that in mind, as that will help you come up with one that will truly describe who you are.
Think about Keywords
If you can include keywords relevant to your niche in your domain name, you will get better chances of ranking higher in search engines for specific terms in your niche. However, if you decide to do it, you need to be very careful so as not to make your domain name awkward.
For instance, if you have a travel blog, including the keyword “travel” in your domain name is a perfect way to describe what your site is about. If you have a health blog, you can add something related to health, of course. It can be a really nice touch, but if it happens that the keywords relevant to your business don’t exactly go well with the name you’ve come up with, just leave it at that and don’t make it confusing or a lot longer by adding keywords, since they should definitely not be your primary concern in this type of situation.
Choosing a domain name is a really big decision, so you should take the time to consider each and every one of the aforementioned points before you finally choose one that will describe your site. If you carefully consider every little detail, you can be certain you will pick a name that people will remember you by and that will make them think about your brand whenever they see it.