Picking the Right Name for Your Music Venture:Band, Label, or Blog
It’s famously said that for any company name of any kind to stick in people’s heads, especially if it’s a domain name, it has to be catchy, yet representative of what that company stands for, and it’s no less true of people in the world of music.
Musicians and others in the music business know that branding and catchy names are incredibly important. Of course, it’s also said that with creative works, the work is just as important as the name, or you won’t be very popular, regardless of the cool name you come up with either as an artist, business-person, or both.
Then, of course, you might not necessarily seek popularity for its own sake, but popularity within your own niche can happen, regardless of whether you seek it or not because your music is top-notch. But this is the case with any musician: your music and your overall creative voice are essentially your brand, even though your sound might evolve over time.
“The Times, They Are A-Changin’”
As a musician, producer or blog writer (or all three!), you might have noticed quite a few musicians choosing to learn the business side of their art and start a recording label of their own so they can be completely independent of having a recording contract with a big music studio. Trent Reznor from “Nine Inch Nails” is one of them, and so is Loreena McKennitt, a famous voice in the world of Celtic-folk-style music. Of course, they’ve already got their brands built because of the music they write and perform.
Many other musicians, like Trent and Loreena, have gone independent like this so they can be more in touch with their true fans and give the fans what they want, rather than be beholden, financially, to “Big Recording,” as it were. Some musicians are just starting out, and some, like Chip Davis of “Mannheim Steamroller” fame, have been around quite a while.
But regardless of how long you’ve been in the music field, building a brand through your music as well as your band/solo artist website is important, because it’s not just about the music, it’s also about how you might engage with your fans, otherwise. This is particularly true of pop, rock and country music, but there are many in other genres who seek to do the same.
So, because these times are truly changing, you may be starting out as a musician and music-business person and thinking, “How do I want to build my brand? What name do I use to convey the very heart and soul of my music and my recording label?”
And those are two of the most important questions to ask yourself as you move forward.
Choosing Artist/Recording Label Domain Names
It’s likely that you’ve already got a band name, or if you’re a solo artist, you’ve gotten a website going that features your band/artist name, and that’s unique enough that it doesn’t take a lot of thought, especially if you’re recording under a contract with a music label.
However, if you’ve chosen to stay independent and have the ability to create and produce music in your own studio (which many do, these days, thanks to the advent of digital audio workstations which don’t always require a physical keyboard), then you’re likely looking to create a domain name that reflects your recording label as well as the music itself. In which case, if your name happens to be ‘John Smith’ or ‘Mary Jones,’ you don’t have to rely on that for a domain name. In fact, it’s better if you don’t because those are not the most unique names in the world.
Or even if you do have something of an unusual name, but it’s difficult to pronounce for most, then choosing a domain name based on your music, your personality, your insight into the world, etc, are good starting points. Keep in mind the 3-or-4-syllable rule of thumb, though, when choosing a name. Here are some possibilities for recording label domain names, based solely on your chosen genre.
Pop Rock: happytimes.com
Indie Rock: sixsoulstrings.com
Heavy Metal/Hard/Acid Rock: beatsofsteel.com
Country/Bluegrass: downhomemusic.com, musicharvest.com
Soft Rock/Show Tunes: finehearts.com
Celtic/World: standingstone.com, earthdrums.com,
Ambient/Symphonic Electronica/New Age: cosmicwaves.com, spacedreams.com
Granted, this is just a small sample of the genres and subgenres that are out there, and yes, some of these domain name ideas might actually be taken, but they’re here to spark ideas and prime the pump. Of course, you’ll likely have clever ideas of your own based on your personality and the direction you wish to take your music ventures.
Those are just some ideas if you’re a musician who wishes to have their own recording label, and you have a blog attached to it.
Of course, if you’re simply into producing and publishing music and want to create a recording label for artists to record under, and have a type of musician’s demographic you wish to reach, genre-wise, the above names should also get ideas going. For instance, in the New Age genre alone, there are some clever, yet to-the-point names that encompass the basic philosophy behind the New Age spiritual movement. “SoundsTrue” is one such company. While they don’t limit themselves to producing or publishing music, the notion and concepts of “sound” and “frequency” is still within their name, and it encompasses their mission. “RealMusic” is another such production name in the New Age genre, with a similar philosophy, though their sole focus is music.
Finally, we come to blog names. While having a blog is essential for a musician and/or recording company to keep people updated, and some musicians strictly use a blog to keep fans in the loop, not everyone is going to be a professional musician. Many music blogs are simply written by music aficionados who “geek out” about music in general, or have a deep fondness for a particular genre or philosophy of music, such as a focus on local bands. Some bloggers might do karaoke, or sing at weddings, but that’s about it for their performance desires.
But whether you’re a performer or simply an avid writer/blogger about music you love, and you want/need to make a blog part of your career, here are some blog domain name ideas. But you don’t specifically have to use them. After all, the point is to be memorable and creative.
“Take Five”–for jazz/rock musicians
“Sound Off”–general blog name (you could come up with all kinds of variations on this)
“Making Waves”–for those deeply into electronic music
“In Tune”–general blog name
“Amplify This!”–general blog name
For Those Who Write About Music:
“Cosmic Hangout”–blog name for someone who’s into ambient/space/New Age
“Chill Pill”–blog name for someone who likes jazz/house “fusion” tunes.
“That’s My Jam!”–general music enthusiast’s blog who writes about everything.
“‘La Vida Local’”–blog name for someone who follows local/indie bands.
“Concert Crush”–blog name for someone who loves to attend a lot of concerts, of any genre.
Whichever name you choose, in the end, keep in mind not just the short-syllable rule, but mainly how your domain name and website will present who you are as a musician/producer/blogger (or maybe just a blogger), and as a person.