It is easy to conceive a great business name but finding a matching domain name for your business can be a different ball game altogether. There are some startups that almost go bankrupt trying to acquire the domain name. There is still a great deal of speculative activity in the domaining industry a decade after the heroics of Frank Schilling and a company of astute domain investors who sold their domain name portfolios for millions dollars. Today you are still likely pay top dollar to get a domain name for your business but the prices have fallen considerably. Many high value domain names are selling in the region of $2000 to $5000. It is possible to purchase some great brandable domain names for less than $1000 if you use a reputable and ethical brandable domain portal that offers you value for your money.
If you are planning to brand your business online before it gets even more .confusing there are several steps that you need to take to get a domain name that suits your needs without spending a fortune in the process. If your desired domain name is not available for hand-registration for as little as $8, you can check out the brandable domain names websites to get a domain name with additional features such as logo suggestions. Do not spend 10% of your startup budget on domain name acquisition when you can get a quality name cheaply. Follow these steps to get a suitable brandable domain name for your business:
Brainstorm the appropriate business name
You can brainstorm with your marketing or branding team or simply use the more qualitative services that are offered by the brandable domain names portals. It is highly recommended that the business name be similar to the domain name that you will use for your website.
Register your business name and related names
Grab your name before someone else does by registering the associated domain name. Register variants of the domain name in other extensions such as .ORG .NET, .INFO and .ME. This ensures that your online brand is sufficiently protected. It’s also important to register popular permutations of your domain names such as “brandsucks” to prevent your brand name from being used as a gripe site. Remember the famous case of “NoDaddy”?
Consider additional options if name is taken
It is not the end of the world when your domain name has already has been snapped. There are additional options such as leasing of names although this a risky option for long term ventures. As a final resort, you may consider modifying or altering your business name altogether so as to match the domain names available for registration.