Event planning is an exciting business, so you need an exciting and lively name to go with it! Deciding to open shop in the event industry means you need a unique name that helps you stand out as a business that is better, new and improved. By choosing the right business name you are able to communicate with your prospect customers that you are professional and prepared to take care of their event planning needs. By choosing the wrong name, one that is too descriptive or boring, you are setting your company up for a quick demise. This is how you build a business.