Those in the entertainment industry know that it takes a lot of hustle to get your name out there. You or your company are the brand and your face or the face of those in your company are the literal images you project that communicate what it is you do. But a name can have just as much impact of your success as a good head shot or demo reel. If you project an image of spontaneity and fun, you create a welcoming environment that makes everyone feel comfortable in coming to you first. A catchy name that’s witty and brief can help generate the kind of buzz that’s hard to manufacture. The more and more people who are aware of the types of entertainment service your company specifically provides via a good company name, the more clients will spread your work or past history around with their colleagues, leading to more business. Great.