For those in the field of design,elegance and simplicity are valued significantly more than complexity and being too complicated. This philosophy should first be conveyed to potential customers with your branding. You should be catchy and attention grabbing, yes. But you also want to communicate to potential clients that you understand the nuances of design and even incorporate this concept to your company name. Something concise and elegant can help generate enough buzz that growing your business is no longer a major concern – rather choose which clients can help build your reputation in the industry better than others.