Those of use still trying to find the right one know all too well how stressful and tiresome the dating scene can be. If you operate any kind of dating service, you need to remind people who come to you that dating is supposed to be fun. A short, concise and playful name is perfectly appropriate for such a company. If you try to connect people with similar interest, than incorporating this business model in your branding is also smart. This communicates that you know exactly what potential customers are looking for in a mate and how to help them find it.