Construction companies have so many competitors that it might be understandable if your company gets lost in the shuffle. Any name for a construction company has to project an image of rugged motivation and the ability to meet a deadline or tackle a difficult project. Family or first names may be too playful or precious to take seriously. You want to project an image of reliablity and competency while being catchy and memorable. This type of branding can help generate an aura of expertise and problelm solving as you demonstrate how no project is too tough for you to tackle.