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Cute, Catchy, or Cool – Getting Business Names that Match your Branding

June 5, 2017 6:49 pm | By emjey guzman

One of the keys to establishing brand identity is coming up with a domain name or business name that is catchy, cool, trendy, cute or creative. Consumers and shoppers, whether online or at brick-and-mortar retail locations, remember names that are modern-sounding or have a unique twist to them. Psychologists say that’s why it’s so easy for TV and radio audiences to recall clever, creative jingles decades later. Is there anyone over the age of 50 who can’t finish the phrase, “Plop, plop, fizz, fizz, oh…”? Unless you’ve lived under a log in the forest for a half-century, you know the rest of that famous Alka-Seltzer line. It worked because it was clever, funny and creative. The Energizer Bunny ads worked... Read more →

Domain Clearance and Due Diligence

May 15, 2017 9:11 pm | By David Sandy

Conducting a Domain Clearance Checking the history and backlink profile of a domain should be the first step before purchasing a domain followed by investigating the trademark status of a domain. I’m putting it first because checking the domain history is fast so you are wasting less time if the result is something you don’t want to fool with. The first step is to check a cache service such as Way Back Machine that captures still images of websites at various points in time. Typically it is best on homepages, but it will frequently have interior pages as well. Really you just want to exclude notably spammy uses such as porn, steroids, or make money type sites. Ideally, you’d see... Read more →

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