Anyone involved in an animal-related business, whether its pet grooming or dog sitting or even pet breeding, knows that pedigree is everything. You’re servicing a market that treats the Westminster Kennel Dog Show like it’s the Super Bowl. Pet and animal lovers take this passion seriously, so it’s very important to be catchy and memorable without being condescending or cloying. Too many business names in the animal industry try to be too precious or cute and end up projecting an image of frivolity or immaturity. Any animal-based business needs to have a name that welcoming and compassionate, but authoritative as well in order to generate an aura of professionalism.