It is one of the best feelings in the world; to have your own company, your own brand name, and to be your own boss. But, at the same time, it is one of the most stressful things that you’ll experience. Every initial period is an emotional roller-coaster, every success calls for celebration, but until a whole year goes by, you won’t have a clear overview of just how good your business plan was. Furthermore, if you took a leap of faith, because you believed in your vision, and you took a bank loan to start something, then the tensions are really running high.
Luckily, there are ways to boost your chances of success. All you need to do is to make your customers love you. It may seem like it’s hard to win over new customers, but that is actually not true. As long as you are friendly and trustworthy, people will gladly give you a chance, meaning it’s up to your product to leave a good first impression.
So, the real question is how do you get people to give you a chance and to get them interested in what you are saying? Well, there are a lot of ways to do it, but here are some hacks to help you out in this department.
First of all, you do not need to rely on banks or big investors to cover your expenses; it’s too risky. You actually need to see whether people want to see your idea come to life, and whether they want to help you realize it. In other words, crowdfunding should be your source of funds. Not only is it safer for you to get money this way, but also people will get the chance to see what you are all about.
One of the major traits of crowdfunding projects is transparency. You elaborate on your project, and tell people about yourself and your ideals, and people get to decide whether your product is what they want to purchase. Almost all indie companies rely on crowdfunding for their startup capital, and a lot of them managed to pull it off. So, if you truly believe that your product will help people put it on Kickstarter, or some other crowd funding platform. You’ll also need to advertise your campaign, but once you accumulate a large number of viewers, you’ll know if your idea is worth investing in.
Making a good impression
You need to be everywhere, and people need to know who you are exactly. Basically, you need social network profiles and groups, and a website in order to look professional and legit. Your name is also important. For example. If you are selling books, you can be called booksGalor (books + galore), or if you sell cars, you can be called Carmy or CarArmy (Car + Army). Basically, your name should suggest that people have come to the right place.
Additionally, if you have a website with a domain name and with similar keywords that you will use to rank it, your content creation and website optimization process will be easier – this will be explained later on. Also, people need a catchy name that they can remember easily, so that they can find you again. So, it is an aspect that is really important. You can look through available domain names and buy one that resonates with your line of work. You won’t have to spend countless hours trying to come up with brandable domain names that are available.
You need to show your customers that they have made the right choice. You need to show them that you care about them. Basically, if people get to know you a bit, and if they deem you an acquaintance, they are more likely to be loyal to you. It would be wise for you to communicate with your customers and to be very responsive to their questions and concerns.
You can organize live stream Q&A sessions, you can make videos related to your line of work, you can tell them your life story; anything that might have some value. If they see you are there for them, and if they get to know you and bond with you, they will remain loyal.
It would be great to treat the most frequent shoppers every now and then, in order to reward their support. It is a kind of behavior that scores positive points and that is likely to incentivize further business transactions.
Ranking your content
Lastly, you need to work on getting discovered via web browsers. It is impossible to run a business nowadays without investing in SEO. So, find someone who offers these services. It would be good to ask for local SEO (unless you are selling something that is easily distributed on a global scale). You will need a blog section on your site, filled with content relevant to your niche and written using keywords or keyword phrases you want to rank for.
As mentioned, if your domain name contains the same word or set of words, you will also make this ranking part easier. It’s vital that you use adequate meta tags for the products on your site, and to also use product deceptions with the same relevant keywords. If you have quality content on your site’s blog, you can make the SEO process much easier, since administrators and editors on other sites will allow your link to stay, since it offers valuable insights.
Just follow the instructions provided above, and remember to be persistent. It will take at least six months for you to see any real results and to reap the fruits of your labor, so be patient and keep up the good work. Do some more reading on the topics provided in this article, and you will have a very powerful growth strategy.