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Finding a Great Business Name for Your Industry

June 9, 2017 by emjey guzman Leave a Comment

There are all sorts of techniques for discovering the ideal business name or domain name for your company. Owners and entrepreneurs need to remember that naming methods vary from industry to industry because of the inherent differences between market segments.

For example, financial business names tend to have a more conservative connotation compared to names in the entertainment or art markets. People searching for a CPA or tax consultant are drawn to names that emphasize experience and solidity.

On the other hand, to continue our example, consumers shopping for trendy artworks or movie DVDs respond better to catchy, clever domain names. It helps to consider your industry and its typical customers before choosing a domain name or business name.

Here’s a brief rundown about how to find an ideal name for your particular industry, whatever line of business you’re in:

Financial

A good financial domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions the emphasize words and word fragments that conjure up class, sophistication and a high level of expertise.

Here are some examples of excellent domain names in this category: Marketwatch, Bankrate, and MoneyCentral. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they include keywords like “money” “market” and “bank.”

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using entire words and roots that imply wealth, like “sound-,” “secure” and “asset.”

Fashion

A powerful fashion business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like emphasizing quality, trendiness and words that imply style.

Here are some examples of excellent domain names in this category: Warehouse, Whistles and Topshop. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they describe what they are, namely the “top shop” for clothing, a virtual “warehouse” for fashion, etc.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective cool business names in this market segment, like choosing a common trend’s name or the name of a unique style as part of the domain name.

Travel

An effective travel domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions that focus on low prices, adventure or unique experiences.

Here are some examples of excellent domain names in this category: Orbitz, Priceline, and Travelocity. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they specifically mention “travel,” prices or allude to a clever concept like “orbiting.”

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including the word “cheap” or “air” in the domain name.

Computer

A potent computer business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions that call for including a computer-related word in the domain name.

Here are some examples of excellent domain names in this category: PCWorld, ComputerWorld, IBM. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they directly allude to computers or to the company’s short name.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective trendy names in this market segment, like adding “-puter” or “cyber-“ as a suffix or prefix.

Technology

Strong technology business names can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like including “tech” or “digital” as a prefix or suffix.

Here are some examples of excellent domain names in this category: TechCrunch, DigitalTrends, and Gizmodo. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are clever and easy to remember.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like combining trendy words with either “cyber” or “tech.” TechCrunch is a good example.

Sports

Catchy sports business names can help organizations, teams, or sporting related companies set set themselves apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like adding “-sport” or “active-” as a prefix or suffix.

Here are some examples of excellent domain names in this category: TeamExpress, OnlineSports and Sun&SkiSports. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they make clear what they are or what they sell.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including action words and the name of the actual sport your company deals with, like “Sun&SkiSports” for example.

Social

Compelling social domain names can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions that emphasize modern jargon, slang and trendy sayings.

Here are some examples of excellent domain names in this category: Snapchat, Meetup and Friendster. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are short and describe the activities they enable, like chatting and meeting.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including root words or fragments like “soc-,” “meet” and “connect.”

Shopping

An ideal shopping business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions focusing on low prices or wide selection.

Here are some examples of excellent domain names in this category: NastyGal, GameStop and 1800Flowers. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because include either their product or a trendy moniker in their domain name.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like tagging the site name with the word “buy” or “discount” or “lowest.”

Service

A very good service domain name can help any organization set itself apart in a competitive business environment. To come up with a useful services business names in this market segment, entrepreneurs use specific naming conventions which emphasize reliability and customer satisfaction.

Here are some examples of excellent domain names in this category: Topservice, Newservice, Personalservice. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are clear and direct in their approach.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding the suffix “-serv” or including the word “satisfy” in the name.

Security

Top-notch security business names can help any organization set themselves apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions that focus on safety and strength.

Here are some examples of excellent domain names in this category: TopGuardInc, GuardNow, and AdmiralSecurity. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they include the word “top” or “now.”

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including “safe” or “reliable” or parts of those words in the domain name.

Real Estate

A good real estate domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like including word fragments or roots that focus on solidity, value and long-term growth.

Here are some examples of excellent domain names in this category: Realtor.com, Trulia, and Zillow. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are either trendy, like Zillow, or use word roots that are reassuring (“tru” and “realtor”).

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective real estate business names in this market segment, like using local variants so that consumers know they’re dealing with a hometown company, or adding words such as agent or estate.

Production

A powerful production business name can help any organization set itself apart in a competitive business environment. To come up with a useful productions domain names in this market segment, entrepreneurs use specific naming conventions that focus on artistic, high-quality techniques and end-products.

Here are some examples of excellent domain names in this category: FocusFeatures, NetFlix and Miramax. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they employ catchy, clever variant spellings and memorable repetition of consonants (Miramax and FocusFeatures).

Product

An effective product domain name can help any organization set itself apart in a competitive business environment. To come up with a catchy domain name in this market segment, entrepreneurs use specific naming conventions that are centered on the name of the product, especially if it is new.

Here are some examples of excellent domain product business names in this category: SpringBox, WakeFly and WebAdvanced. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they’re easy to remember and include pronounceable, whole words in their names.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like keeping the name as short as possible so consumers can remember it, and adding a trendy suffix like “-sy” to the site name.

Photography

Potent photography business names can help any organization set themselves apart in a crowded business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on industry jargon and camera words.

Here are some examples of excellent domain names in this category: IPhotographU, PhotoSense, and FotoPhoto. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are clever and easy to say.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like employing “graph” or “photo” or “snap” as a prefix or suffix of the domain name.

Organization

A strong organization domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like emphasizing structure and regimentation.

Here are some examples of excellent domain names in this category: PlanAhead, Organ-Ize, and OurPlans. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are descriptive and trendy.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding the suffix “-ize” to remind customers of the concept of organization.

Music

Useful music business names can help any musical enterprise set themselves apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on variety and creative concepts.

Here are some examples of excellent domain names in this category: SoundCloud, TuneIn, and AllMusic. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they use clever wording and modern-sounding word fragments.

Multimedia

A compelling multimedia domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like naming one of the media forms or tools used in the process.

Here are some examples of excellent domain names in this category: See&Hear, MyMovies, and SoundAround. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are easy to say and spell.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using “multi” as a prefix or suffix of the domain name.

Event

Ideal event business names can help any organization set themselves apart in a fast paced sporadic business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like tagging the date and title of the event.

Here are some examples of excellent domain names in this category: YourWedding, PlanitNow, and EliteEvents. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are simple to say and are upbeat.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like specifically naming the event or using a prefix like “go” or “do.”

Entertainment

A very good entertainment domain name can help any organization set itself apart in a crowded business ecosystem. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on relaxation, fun and adventure.

Here are some examples of excellent domain names in this category: Pogo, Spotify, and IMDB. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are simple, direct and positive.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using the word “out” or “fun” somewhere within the domain name.

Energy

A top-notch energy business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like emphasizing savings, efficiency and scientific expertise.

Here are some examples of excellent engineering business names in this category: Power-Elite, SolarNow, and Dynamix. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are modern and hard to forget.

Employment

A very compelling employment domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like describing the types of jobs the company deals with or the ease with which their clients are employed.

Here are some examples of excellent domain names in this category: GlassDoor, Monster, and FindTheJob. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they imply reliability and consumer satisfaction.

Education

A very useful education business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like describing the specialty or particular area of study involved.

Here are some examples of excellent domain names in this category: LearnOnline, EducationOne, LifeLearn. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are upbeat and describe what the company does.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using suffixes or prefixes that convey the idea of teaching. “Edu” and “-learn” are typical examples.

Design

A smart design domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like including the name of the principal or founder in the domain name.

Here are some examples of excellent domain names in this category: CreationOne, OrigiNation and iDesign-it. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are easy to spell and have an overall positive connotation.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using word fragments that imply “creation.”

Dating

A strong dating business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like highlighting how easy it is to find a match.

Here are some examples of excellent domain names in this category: Eharmony, Match, OKCupid. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are clever and easy to say.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like using the word “match” “hookup” or “meet” within the domain name.

Consulting

An catchy consulting domain name can help any organization set itself apart in a high powered business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on high levels of expertise and depth of knowledge.

Here are some examples of excellent domain names in this category: CPA&Law, EliteKnowledge, and ResolutionsNow. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are descriptive and trendy.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including suffixes and prefixes that imply expertise. “Pro-” and “-doc” are good examples.

Engineering

A useful engineering business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like highlighting the company’s experience and range of capabilities.

Here are some examples of excellent domain names in this category: DesignUp, Electric-shop, and Engineer-ace. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they use clever wording and modern-sounding word fragments.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding the “-eer” suffix to make a clever, memorable impression.

Construction

A powerful construction domain name can help any organization set itself apart in a competitive business environment. To come up with an imposing construction company name in this market segment, entrepreneurs use specific naming conventions like including the firm’s name within the domain name.

Here are some examples of excellent domain names in this category: TrueBuilders, Brick, and Build-it. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are easy to say and spell.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including suffixes or prefixes that imply “building” or root fragments like “constr-.”

Business

A potent business domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like specifically alluding to the particular field of work.

Here are some examples of excellent domain names in this category: Ebiz, Innovate, and Inc. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are simple to say and are upbeat.

Beauty

An ideal beauty domain name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on elegance, purity and timelessness.

Here are some examples of excellent beauty company names in this category: BeautyShopOnline, Perfume, and Drugstore. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are simple, direct and positive.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding trendy prefixes or suffixes such as “-luxe” and “model-.”

Automobile

A very effective automobile business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like centering the name on the concept of power or engine efficiency.

Here are some examples of excellent domain names in this category: Ford, Tesla and GM. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are modern and hard to forget.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding clever suffixes such as “-go” or “-vroom” to make the name more memorable.

Art

Great art company names can help any organization set itself apart in a hippy business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like highlighting the uniqueness and beauty of the company’s products.

Here are some examples of excellent domain names in this category: Artsy, Etsy, and DigitalArtsOnline. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they imply creativity and consumer satisfaction.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like adding the suffix “-sy” or including the word “art” somewhere in the name.

Apparel

A useful apparel business name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like mentioning trendy, upbeat-sounding words that are related to fashion.

Here are some examples of excellent domain names in this category: Deb, GoJane, and NecessaryClothing. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are upbeat and describe what the company does.

In fact, in addition to standard industry naming conventions, there are a few tricks that company owners use for creating effective names in this market segment, like including “wear” or a trendy prefix or suffix with the domain name.

Luxury

A highly effective luxury company name can help any organization set itself apart in a competitive business environment. To come up with a useful domain name in this market segment, entrepreneurs use specific naming conventions like focusing on superior quality and the “best of the best.”

Here are some examples of excellent domain names in this category: ShopBop, Sephora and AhaLife. These names are both powerful and memorable because not only do they follow the industry’s standard naming conventions, but because they are easy to spell and have an overall positive connotation.

Advice for Business Owners

Winning business and creative domain names don’t appear out of thin air. There is a good deal of creative work involved, along with the use of industry-specific naming conventions and assorted tricks of the trade in whatever the market segment happens to be.

Why let a domain name or business name be anything less than ideal? By spending a little time thinking about what creative names are a perfect fit for your company or organization, following some standard industry practices, and carefully choosing the ideal name, you’ll be starting your marketing efforts off on the right foot. You’ll also be making a solid contribution to a long-lasting brand identity that will serve you and your company for years to come.

Of course if you really don’t want to spend the time then check out our inventory of brandable domains or some of our best competitors like Brandbucket, Brandroot, or Novanym.

Cute, Catchy, or Cool – Getting Business Names that Match your Branding

June 5, 2017 by emjey guzman Leave a Comment

One of the keys to establishing brand identity is coming up with a domain name or business name that is catchy, cool, trendy, cute or creative. Consumers and shoppers, whether online or at brick-and-mortar retail locations, remember names that are modern-sounding or have a unique twist to them.

Psychologists say that’s why it’s so easy for TV and radio audiences to recall clever, creative jingles decades later. Is there anyone over the age of 50 who can’t finish the phrase, “Plop, plop, fizz, fizz, oh…”? Unless you’ve lived under a log in the forest for a half-century, you know the rest of that famous Alka-Seltzer line. It worked because it was clever, funny and creative.

The Energizer Bunny ads worked on a similar principle: the funny little mechanical rabbit marching all over the place became one of the first media memes of the modern era. The cute pink bunny wore cool sunglasses and trendy striped sandals.

Finding a domain name as powerful and memorable as those two examples is an achievable goal, provided entrepreneurs know how to come up with catchy, cute, trendy, cool and creative business names.

Here’s a brief explanation of what company owners can do to arrive at domain names that perfectly fit their specific businesses.

How to Find a Catchy Domain Name

Catchy domain names should bring to mind an image or better yet, an idea. As all effective business names do, the domain name should at least hint at what a customer will find on your site. Or else it should make the visitor (or shopper or reader) feel a particular way. Catchy names do that. Names with highly positive connotations are often catchy names.

To further carry their weight as “catchy” domain names, they should be simple to spell, probably after hearing it just once. Word-of-mouth, viral marketing tends to rely on domain names that are spelled the exact same way they sound, with no confusion or ambiguity. A 10-year-old child should be able to view the name and spell it out loud without hesitation.

That’s why it helps to avoid words that are typically misspelled or you will likely have to buy the wrong versions as well if you want to direct all potential customers to the correctly-spelled website.

After reading catchy business names one time, people should be able to pronounce them without any difficulty. If you followed the rule above about spelling, then this one should not be a problem. Another problem that arises with hard-to-pronounce site names is that people tend to forget them very quickly. That’s poison for marketers who want their website or domain names to live forever in the minds of their customers.

This means you should avoid foreign phrases/words, tongue twisters, fake words, jargon and completely made-up words. Catchy domain names are simple to say, spell and recall.

Why alienate your potential customers? The whole idea behind catchy company names is to make it easy for consumers to find you when they want you. Having a name that is simple and stays in their minds without effort will do wonders for your marketing goals and branding power.

CoolClothes.com, Dogs.com and Cats.com are examples of catchy domain names.

Do You Want a Cute Domain Name?

Cute domain names are similar, in some ways, to catchy names, but there are important differences. With cute names the emphasis is more on the “cute,” pretty, likable quality more than anything else. Cute business names have several characteristics, which are apparent in key examples like Etsy.com, Kitties.com, and Doggies.com.

To come up with a cute company name, owners should strive to make a list of cute-sounding words that relate to their product. In the simple examples above, rather than use the word “cat,” the site owner went for “kitties,” a child’s term that always brings good feelings to the person who hears it. “Kitty” is a cute, slang term for cat.

If you wanted to create a cute business name for a website that sells Japanese tea, you could use this same method. A childish repetition like “sip-sip” implies drinking and is simply spelled. The whole idea of creating cute domain names revolves around finding words or very short phrases that a 5-year-old might use, or that has a funny, friendly sound.

It helps to keep in mind the dictionary definition of “cute,” namely, “Attractive in a pretty or endearing way.” From that one idea, you can generate plenty of cute business names.

For example, if your company deals in water-related products, you can either imagine what a child might call water, or check out an online “urban thesaurus” to come up with dozens of slang and childish synonyms for the word. “Wa-wa” and “wa-ta” are both listed on the urban thesaurus, but the first choice is probably the best because it recalls a common childhood utterance. “WawaNow” might make a cute domain name for a seller of bottled mineral water.

Remember that “cute” is sometimes in the eye of the beholder and you should run your final choices by another set of eyes before using them as candidates for cute domain names.

Finding a Trendy Domain Name

Trendy domain names are among the most sought-after category among marketers. There’s a good and bad side to these types of names, however. On the one hand, trendy business names can indeed bring in plenty of traffic. On the other hand, the “trend” might not last and you could be stuck with a useless site name based on an outdated practice.

For example, the high-grade Japanese tea called “matcha” is currently one of the most popular beverages in coffee shops all over the world. There are dozens of websites that incorporate the word “matcha” into their trendy company names. Many of them are quite successful, but when and if the matcha tea trend dies down, some of those site owners might regret having put their entire product line under a name that declines in popularity.

So, business owners who want trendy domain names should be sure to choose carefully. Pick trends that have withstood the test of time. A few websites that achieved success with this naming convention are Aerobics.com and Jazzercize.com. Both are tied to specific trends in fitness but have been around a long time and have a dedicated core audience that will probably never diminish.

When searching for trendy business names or domain names, do some research to find out how long the trend in question has been around. Very new trends and fads might not last a year. In the case of aerobics and jazzercise, however, that is certainly not the case. So, do your homework and look for trendy words that have a bit of a history.

Note: Sellers who do not expect to be in one business line for very long might do well with short-term, faddish domain names. If you intend to sell “Product A” today while it’s red-hot, and sell the next fad tomorrow, then by all means consider buying trendy names that have just come into use.

Do You Want a Cool Domain Name?

Cool domain names and cool company names are gold for marketing professionals who want the right balance between “trendy” and “established.” Cool business names typically play off of a social trend or concept that is widely considered to be “in style” or “trending.”

Names that are associated with stylish activities like surfing, snow-boarding or hip-hop dance are considered “cool” by business marketing standards. This category, however, is not as clear cut as some of the others mentioned here. Some marketing experts say, “I know ‘cool’ when I see it.” And that’s probably the best definition of the term.

The dictionary says that anything “chic, sophisticated, or up-to-the-minute” can be considered “cool.” A few examples of cool business names are SurfinUSA.com (reminiscent of the famous, “cool” Beach Boys song), Biker.com (which carries all the coolness and social style of the entire world of motorcycling).

To find a cool domain name, use an online slang dictionary to generate several hip-sounding words related to your product or service and use that as your base list. From there, make new words or word fragments that contain the cool syllables. You’ll be on your way to having a cool company name.

Acquiring a Creative Domain Name

Creative business names are highly valued but a bit more difficult to come up with than the other kinds of names mentioned above. Creative domain names often include wordplay, puns, or clever phrasing.

Many creative domain names are based on slang, or trendy words. Companies like Hair Today (a stylist) and The Good Egg (the breakfast restaurant chain) are perfect examples of creative company names.

To begin, look up the synonyms for your main product or service in an online dictionary. Write down at least 20 synonyms that might lend themselves to wordplay. As an example, if you sell bottled water, note that “juice” is a synonym for water, and a clever rendering of a domain name might be “TheJuiceGoose.” Oftentimes, a synonym for your product, plus a rhyming word can be the main framework of a creative domain name.

The Big Picture

Company owners who want to achieve long-term brand identity can help themselves by taking time to find a domain name that meets the needs of their particular line of endeavor, is memorable, catchy and contains enough creative “spark” to reside for many years in the minds of potential customers.

Domain Clearance and Due Diligence

May 15, 2017 by David Sandy Leave a Comment

Conducting a Domain Clearance

Checking the history and backlink profile of a domain should be the first step before purchasing a domain followed by investigating the trademark status of a domain. I’m putting it first because checking the domain history is fast so you are wasting less time if the result is something you don’t want to fool with.

The first step is to check a cache service such as Way Back Machine that captures still images of websites at various points in time. Typically it is best on homepages, but it will frequently have interior pages as well. Really you just want to exclude notably spammy uses such as porn, steroids, or make money type sites.

Ideally, you’d see a well done professional site. This would give the site some potential for aging benefits and positive SEO effects. It’s not a big deal at the current time so I wouldn’t stress about this. If you want an aged domain with links then you will need to accept a limited number of choices in terms of the name. I would mainly be concerned with potential negatives.

I would log any former uses and save the screen shots for your trademark search.

Second is to check the backlink profile of the domain. If the backlink profile is clean then the site is still probably safe to use, though if you have any doubts I would check with an SEO service. I would check Open Site Explorer and Majestic, which currently offer limited free services. You just type the domain in both sites and you’ll either see low scores at the top or no result returned, which are both what you are looking for. If you want to be really careful there are lots of sellers of full paid reports from these serviceson fiverr.

If you decide to continue on with checking out the name then I would next investigate the potential trademark status of the name which is a more complicated area.

Trademarks and Trademark Clearance

March 26, 2017 by David Sandy Leave a Comment

NOTE: This article is provided for General Information ONLY. You should consult a TRADEMARK attorney for legal advice. NAMEPERFECTION does not warrant names as to trademark or provide any guarantees as to their suitability for trademarks. You should consult a trademark attorney for specific advice. Ask about a reservation period if you need to have an in depth search conducted.

Trademarks are established by use not registration. If you stop using it then you’ll lose it. The laws surrounding trademark derive from common law (English Law created by judges) unfair competition laws. This creates a confusing hodgepodge of rules that don’t lend themselves to clear answers.

What kind of geographical range does a trademark have?

Trademarks are granted by country. Many countries, but not the United States, have joined a system called the Madrid Protocol.

What kind of search should I perform to check to see if there might be a trademark issue?

Because trademarks are established by use, checking to see if there are any issues involves a time and expense tradeoff.

The first search is just Google. Run the name through Google and see what comes up. It’s free and Google is in some ways more comprehensive than the United States Patent and Trademark office system or Trademarkia. Since trademarks are established by use and you are purchasing a domain name then you will be especially interested in other online uses, even if it’s as a product name that a company might not have bothered to trademark.

If that’s clear then I would check both the USPTO Tess system and Trademarkia. You are looking mainly for live entries; however, dead entries can still interfere potentially since they might still be operational just not completing filings or just limping along.

If you are investing a serious budget in your startup then you should consider a professional search and opinion letter. More expensive options will include searches of state trademark offices and business directories.

Note no search will be 100% effective. There might be a Vibito Eatery fruit stand that’s an unincorporated sole proprietor with no social media presence or business license. You could establish a great Vibito Fruit Company that spreads over the nation selling low sugar fruit spreads, but the Vibito Eatery would still be able to operate in their original area since they are a preexisting use.

On my site I own all the domains so if you want me to hold off for up to 5 days on pushing the domain so you can have a professional search run that won’t be a problem. If you find an issue I can just process a refund. If you purchase a domain somewhere else, try to either get a commitment to hold an offer for long enough to have a search done or see if they’ll sell you a five day option for a nominal amount. A trademark search can usually be completed in 1-3 days.

If someone has a trademark on the name can I use it?

We tend to think of trademarks like patents, the first to file gets it. However, thinking about even some real world examples you can see this isn’t true. There’s a Delta Airlines, Delta Faucets, and several Delta Banks. The companies do not have any corporate connections.

You can use the same name if it wouldn’t cause a “substantial likelihood of confusion”. Note that while you need to register a trademark for all the classes where you want the benefit of registration, having a different class does not create a safe harbor for substantial likelihood of confusion. United States courts will generally use a test called the Polaroid test from a 1961 case. (Polaroid Corp. v. Polarad Elecs. Corp., 287 F.2d 492 (2d Cir. 1961)

There are numerous factors such as likelihood of confusion, actual confusion, sophistication of consumers, intent and several others.

I would suggest a consultation with a trademark attorney before you start to use a name that might cause confusion if you even get an inkling in the common sense portion of your brain that there might be a problem.

Generic – Term may be used synonymously Misspellings are still generic,

Descriptive – Describes a quality of a good. Requires a strong showing of secondary meaning.

Suggestive – between fanciful and descriptive Citibank eamples somewhat of a middle ground. Requires use of imagination

Foreign words read as though they were English. So Pain is still Bread, even though it is French.

Secrets of the Old Advertising Pros

December 18, 2016 by David Sandy Leave a Comment

People sometimes debate about what is the world’s oldest profession, but whatever your opinion, advertising could certainly be in the discussion. If you define advertising as the art of persuasion, humans have been doing that for millennia. Even when primitive humans were painting pictures on the walls of caves 30,000 years ago, it’s possible they were trying to persuade others of their skill at hunting, or the quality of the spears they made. Actually, men and women have been trying to persuade the opposite sex of their attractiveness for an even longer time.

Advertising has been around forever, it seems. These days it’s become more important, as companies face steep competition to get their message heard among all the background noise of our information saturated culture.

Even though newer forms of media are appearing all the time, and the advertising landscape is constantly changing, there are some classic principles that have worked through the ages, and they still work today. Let’s look at 12 of these principles, based on the work of classic advertising copywriters from the golden age of direct mail and print advertising in the early to mid 20th century.

Newspaper pages with antique advertising. Woman’s fashion magazine Le Petit Echo de la Mode from 1919

. What emotion do you want to produce? Before you write a single word of a marketing plan or ad campaign, decide what emotion you want to produce in the reader or viewer. Is it pride? Happiness? Fear? Successful ad campaigns focus on the emotions of the audience.

. Show people using your product. People need to know how your product or service works right away, so you should always get that message across immediately.

. Use short, punchy words. No jargon allowed. No long words. Keep it simple, and you’ll get your message across.

. Satisfy a desire. Everybody wants something, and if you can fit your message to a strong desire in your audience, you’ll have a winning campaign.

. Create a character. Think of the iconic characters like Ronald McDonald, Tony the Tiger, the Michelin Man. If you can create a character who embodies the benefits of your product or service, it will stick in people’s minds.

. Talk about a benefit. What’s so great about your product? Answer that question in your advertising, and you’ll be successful.

. Give it drama. People love drama. Frame your advertising as a story, give it drama, and you’ll get people’s attention a lot more than if you just spew out a lot of dry product details or data.

. Write to one person. The best advertising is person-to-person. You must write to the audience as if it’s one person sitting across from you at a table. Make it conversational, personal, and emotional. That’s how you develop a message that resonates.

. Tell them why your product is the right one. You have to separate your product or service from every competitor on the market. What’s best about it? What does it do better, faster, cheaper than any other product? You’ll stick in the customer’s mind if you emphasize the differences between your product and its competitors.

. Soothe their anxiety. We live in an age of anxiety, and if you can soothe anxiety, people will welcome that message. Does your product or service make people safer? It’s okay in that case to play on their fears in your advertising, because then you can offer them a solution for their fear and anxiety. This doesn’t just work for products that make people’s lives safer. There are all sorts of anxieties — a company that sells educational videos could ease parents’ anxieties about their children’s academic skills. If you think about it long enough, you can probably identify an anxiety that every product or service will cure.

. Make it worth their while. People are busy these days, and in order to get their attention, you have to make it worth their while to give you their time. Offer a deal, a discount, a free gift, a solution to their most pressing problem — there has to be a payoff for the audience for taking the time to listen to you.

. Make it personal. Of course, you can’t send out personal messages to millions of people, but do whatever you can to make your message different than junk mail or SPAM. People hate to be treated like a number, or just another entry in a database. Use different packaging, conversational language, unusual colors — anything to make your advertising look more personal.

. Don’t fall in love with your creativity. Finally, no matter how brilliant you think you are, remember that the point of advertising to motivate an audience to buy. The flashiest, wittiest, hippest, or most entertaining advertising is useless if it doesn’t accomplish the goal of getting people to act on your message. Focus on sales, and be ruthless about editing your work if it doesn’t get results.

It’s a challenge to get your message out in today’s media environment, but if you follow these classic advertising tips, you’ll have a better chance of succeeding.

Find Yourself a Free Domain Name!

November 9, 2016 by David Sandy 1 Comment

Despite running a site selling domain names, I’m a big fan of trying to find a “free” domain first. By free I mean either one that costs a normal registration fee or is dropping. I’ve found decent free domains for several recent ventures, and if you’ve done the legwork you’ll feel a lot more comfortable paying for a domain if that’s the route you’d like to go. Of course, if your time is valuable enough then I don’t object impulse purchases.

I like to divide the search for a name into several steps.

Try Something New on a different color sticky note from the other yellow notes on a bulletin board telling you to follow a change in routine for improved results

First: Try to identify words and concepts associated with the business you are trying to enter.

I recently started a site for a bankruptcy related product which meant I needed to include the keyword bankruptcy and there weren’t other good options. Other fields may have numerous words legitimately associated with them such as wealth management; legacy, protection, guidance, and many others. I recommend looking at industry directories and thesaurus to develop options.

Words associated with qualities and industries also bring their association to roots. For example lega combined with many ending would be brandable but still evocative of the original concept. Legatus Group sounds respectable and is an actual financial planning company.

Second: Start mixing things around

Keep in mind the common endings that frequently make a sensible word; ly, sy, a, io, ia, us, om, and o. You can probably think of some more. I would start by appending these to the end of the words you started in step 1.

To check availability you can run a bulk list through Godaddy, which is an okay registrar and can generate some suggestions that aren’t too bad if the name isn’t available.

Third: Try the generators.

I wouldn’t spend too long on step two. There are a number of domain generators out there that work quite well.

The one I usually start with is lean domain search which displays whatever you type in with whatever is available out of a list of the most popular words and endings of registered domains. I found bankruptcybase.com using this software and bingeout.com was also named using lean.

I like lean because it allows you to focus on real combinations of words. I personally don’t like to go over two words with the exception of the use of small prepositions in the middle(my, go, etc.), like foundmyfitness. Prepositions sound cheesy but running my+a related keyword through lean can come up with some catchy sounding phrases.

Fourth: Try to Catch Something.

Catching a dropping domain will in all likelihood cost you more than the registration fee. There might even be an auction but typically you’d probably pay 5-35% of what you would pay on a marketplace. It’s a great way of finding good domains on the cheap. Unfortunately, only a limited number of good ones drop so choices can be limited. I buy domains weekly and accumulate an inventory of good one.

It’s also costly in both time and you’ll need a drop tool. I use domcop.com. Basically you just enter your constraints in the advanced search and you’ll see all the domains available. Be sure to enter a max price of 70 so you only get true dropping domains.

Dropping domains come in two categories. Pre-drop auctions at the registrar where the domains are registered. These can be fairly reliable. I would not bid on a name until the last minute. People search for domains with bids so they don’t have to find the good ones. I’ve started many bidding wars.

True drops involve having the domain lapse and then dropcatch services like dropcatch.com, snapnames, or pool.com will send in automated requests to register the name. First one to get it wins. If the winner has multiple bidders then they will conduct an auction.

So that’s a quick guide to securing a free domain name. Try to do a domain clearance and think about trademarks before you register a domain so you don’t run into problems later.

Picking the Right Name for Your Music Venture:Band, Label, or Blog

October 10, 2016 by David Sandy Leave a Comment

It’s famously said that for any company name of any kind to stick in people’s heads, especially if it’s a domain name, it has to be catchy, yet representative of what that company stands for, and it’s no less true of people in the world of music.

Musicians and others in the music business know that branding and catchy names are incredibly important. Of course, it’s also said that with creative works, the work is just as important as the name, or you won’t be very popular, regardless of the cool name you come up with either as an artist, business-person, or both.

Then, of course, you might not necessarily seek popularity for its own sake, but popularity within your own niche can happen, regardless of whether you seek it or not because your music is top-notch. But this is the case with any musician: your music and your overall creative voice are essentially your brand, even though your sound might evolve over time.

“The Times, They Are A-Changin’”

As a musician, producer or blog writer (or all three!), you might have noticed quite a few musicians choosing to learn the business side of their art and start a recording label of their own so they can be completely independent of having a recording contract with a big music studio. Trent Reznor from “Nine Inch Nails” is one of them, and so is Loreena McKennitt, a famous voice in the world of Celtic-folk-style music. Of course, they’ve already got their brands built because of the music they write and perform.

Many other musicians, like Trent and Loreena, have gone independent like this so they can be more in touch with their true fans and give the fans what they want, rather than be beholden, financially, to “Big Recording,” as it were. Some musicians are just starting out, and some, like Chip Davis of “Mannheim Steamroller” fame, have been around quite a while.

But regardless of how long you’ve been in the music field, building a brand through your music as well as your band/solo artist website is important, because it’s not just about the music, it’s also about how you might engage with your fans, otherwise. This is particularly true of pop, rock and country music, but there are many in other genres who seek to do the same.

So, because these times are truly changing, you may be starting out as a musician and music-business person and thinking, “How do I want to build my brand? What name do I use to convey the very heart and soul of my music and my recording label?”

And those are two of the most important questions to ask yourself as you move forward.

Choosing Artist/Recording Label Domain Names

It’s likely that you’ve already got a band name, or if you’re a solo artist, you’ve gotten a website going that features your band/artist name, and that’s unique enough that it doesn’t take a lot of thought, especially if you’re recording under a contract with a music label.

However, if you’ve chosen to stay independent and have the ability to create and produce music in your own studio (which many do, these days, thanks to the advent of digital audio workstations which don’t always require a physical keyboard), then you’re likely looking to create a domain name that reflects your recording label as well as the music itself. In which case, if your name happens to be ‘John Smith’ or ‘Mary Jones,’ you don’t have to rely on that for a domain name. In fact, it’s better if you don’t because those are not the most unique names in the world.

Or even if you do have something of an unusual name, but it’s difficult to pronounce for most, then choosing a domain name based on your music, your personality, your insight into the world, etc, are good starting points. Keep in mind the 3-or-4-syllable rule of thumb, though, when choosing a name. Here are some possibilities for recording label domain names, based solely on your chosen genre.

Pop Rock: happytimes.com

Indie Rock: sixsoulstrings.com

Heavy Metal/Hard/Acid Rock: beatsofsteel.com

Country/Bluegrass: downhomemusic.com, musicharvest.com

Soft Rock/Show Tunes: finehearts.com

Celtic/World: standingstone.com, earthdrums.com,

Ambient/Symphonic Electronica/New Age: cosmicwaves.com, spacedreams.com

Granted, this is just a small sample of the genres and subgenres that are out there, and yes, some of these domain name ideas might actually be taken, but they’re here to spark ideas and prime the pump. Of course, you’ll likely have clever ideas of your own based on your personality and the direction you wish to take your music ventures.

Those are just some ideas if you’re a musician who wishes to have their own recording label, and you have a blog attached to it.

Of course, if you’re simply into producing and publishing music and want to create a recording label for artists to record under, and have a type of musician’s demographic you wish to reach, genre-wise, the above names should also get ideas going. For instance, in the New Age genre alone, there are some clever, yet to-the-point names that encompass the basic philosophy behind the New Age spiritual movement. “SoundsTrue” is one such company. While they don’t limit themselves to producing or publishing music, the notion and concepts of “sound” and “frequency” is still within their name, and it encompasses their mission. “RealMusic” is another such production name in the New Age genre, with a similar philosophy, though their sole focus is music.

Blogs

Finally, we come to blog names. While having a blog is essential for a musician and/or recording company to keep people updated, and some musicians strictly use a blog to keep fans in the loop, not everyone is going to be a professional musician. Many music blogs are simply written by music aficionados who “geek out” about music in general, or have a deep fondness for a particular genre or philosophy of music, such as a focus on local bands. Some bloggers might do karaoke, or sing at weddings, but that’s about it for their performance desires.

But whether you’re a performer or simply an avid writer/blogger about music you love, and you want/need to make a blog part of your career, here are some blog domain name ideas. But you don’t specifically have to use them. After all, the point is to be memorable and creative.

For Performers:

“Take Five”–for jazz/rock musicians

“Sound Off”–general blog name (you could come up with all kinds of variations on this)

“Making Waves”–for those deeply into electronic music

“In Tune”–general blog name

“Amplify This!”–general blog name

For Those Who Write About Music:

“Cosmic Hangout”–blog name for someone who’s into ambient/space/New Age

“Chill Pill”–blog name for someone who likes jazz/house “fusion” tunes.

“That’s My Jam!”–general music enthusiast’s blog who writes about everything.

“‘La Vida Local’”–blog name for someone who follows local/indie bands.

“Concert Crush”–blog name for someone who loves to attend a lot of concerts, of any genre.

Whichever name you choose, in the end, keep in mind not just the short-syllable rule, but mainly how your domain name and website will present who you are as a musician/producer/blogger (or maybe just a blogger), and as a person.

How to Find Good Names for Businesses in the Fashion Industry

September 6, 2016 by David Sandy Leave a Comment

During the last few decades, the fashion industry became a multibillion-dollar global enterprise. Because of this, it’s easily understandable why there are so many entrepreneurs trying to penetrate this market and enjoy their own piece of the cake. Whether you are focusing on selling or making clothes, you will need to find a way to stand out from the crowd and make a name for yourself. It is a branch of industry that targets an oversaturated marketplace, making it hard for any fashion startup to reach success.

In this world, everything revolves around fashion, which is defined as a style of clothing and accessories worn at any given time by groups of people. The things that the fashion industry encompasses are design, advertising, marketing, retailing, distribution, manufacturing and promotion of women’s, men’s and children’s apparel. The overall strategy you will be implementing in developing your business is going to be defined by the services that you want to provide in the fashion industry.

One of the most challenging things that await you on your way to success is finding a good name for your fashion business. There are already many strong associations that customers have formed in this branch of industry.

For instance, when most people say jeans, they think Levi’s; for running shoes, it’s Nike, and the list goes on. As you can see, you will have to come up with a stylish and catchy name that will go along nicely with your services and products for many years to come. This is why we have compiled this list that could help you come up with a name for your fashion business.

Explore your Confidence

Of all the branches of industry out there, the cult of personality is the most common occurrence in the world of fashion. Deciding whether you want to position your brand as the product of a designer or not will determine the direction of your naming process right off the bat. If you want your customers to strongly identify your brand with your personality, you can name your business by using both names. On the other hand, by using only your surname as a business name, you can build this attachment via different means.

It takes a lot of confidence to start a business in the fashion industry. You should keep in mind that a good name of your business can help you develop your brand in a shorter timeframe, with a fairly modest marketing budget.

Discover Your Target Niche

Sometimes, it is better to enter the industry through a small door in order to reach success. In most cases, when entering the fashion market, you will not have a budget as big as the leaders in the field. This is why you should try spending your time to identify your target customers.

If you do a research and find out who your potential customers are, you might end up with several good business name ideas. Knowing the problems and needs of your potential customers can prove to be useful tailoring material that you can use to sew stylish business names.

You can consider pursuing a naming strategy that will focus on coming up with memorable and evocative names. This way, your name will help you differentiate your business from other designer labels. The great example is a “Torrid” line of clothes. This company specialized in designing and manufacturing clothes for overweight teen girls.

Another important fact that could help you get the name you desire is the generation you will be providing for. We live in a world that is very dynamic and prone to unpredictable changes. Try to find everything you can about the generation you want to turn into your customers. This way, you can avoid a name that only sounds catchy and cool to you.

What is your Style

It might be much easier to find a name for a business that will be designing and manufacturing clothes that fit your style. After all, you know how you feel when you successfully express yourself through what you wear. These emotions could help you invent a name that can talk with your audience. You can also use this to create a great branding story that will attract even more customers.

You should look for a word that relates to your audience and style. But, try not to put that much effort in the naming process, because it can become counterproductive. Some designers say that they come up with the name for their companies while they were creating their clothes. Relax and do what you do best, and the idea will pop up.

Read Fashion Blogs

There is abundance of fashion blogs online. The amount of information you can get there is incredible. Try to read the most visited blogs on a daily basis. By taking a deep dive into the fashion world, you will get a feeling of what might be a good and a bad fashion business name.

Try leaving comments on blogs and don’t feel afraid to ask for a help in the comment section. Who knows, maybe the idea for a good name will come when least expected. While you are at it, try to read about leaders in the fashion industry and see how they have named their businesses. You need all the inspiration you can get.

These are just a few ideas that could help you come up with a good fashion business name. By now, you must be aware of the name and brand importance, and the impact it has on any business at any given time. Don’t expect that you will come up with a name in an instance.

Take your time and consider every option that has crossed the mind. See how it plays along with your business plan and will it be able to go well with any business expansions in the future. Thinking of a marketplace globally will help you avoid names suitable for a specific geographical region. If you deplete all options, feel free to seek inspiration on the internet. You can find many guides and examples that could spark up your creative side.

Coming up with Great Business Names for a Hip Teenage Apparel Shop

August 31, 2016 by David Sandy Leave a Comment

The world as a whole is constantly changing, affecting the behavior of every single generation in the world. Teenagers are growing up in completely different surroundings when compared to all the other generations. Generations born during the 1990s had one thing that all other generations lacked: hyper communication and an abundance of information.

This has caused them to develop in truly unique ways, making them much different than everyone else. This is why it is important to keep some things in mind when you are thinking about a name for a teenage apparel shop and establishing a successful brand.

There are those usual basics that you have to keep in mind when thinking about a name for your business and picking the right domain name. You should think about the way it sounds, whether it is catchy, whether it will help the customer connect it with the line of work you are in, whether it is a word that carries a meaning, and many other things.

But, with modern teenagers who are widely referred to as Generation Z, you have to go the extra mile during the brainstorming session, as the name is something that should be followed by a series of other things in order for you to establish a powerful brand.

Personalization is important

One of the first things that you should be thinking of is personalizing of your brand. You have to connect with modern teenagers through the use of imagery. So, not only should your brand name be catchy, it should be presented to younger generations with an interesting design, as appealing and unique imagery is the best way to conquer the hearts of Generation Z. Millennials are more focused on communicating through text, whereas members of Generation Z use images to express themselves to their peers and the whole world.

This is why it is necessary that, besides a cool name, your online shop is also rich with cool people using your products; it is going to help teenagers more easily connect, as they will feel a level of personality that is standing behind your brand name.

Joint growth

This generation is very focused on independence and individualism. This is why it is important that you have some type of offer that is also going to mean a lot for them. There has to be something that is in it for them. For example, a majority of teenagers nowadays have big plans for themselves, as they are interested in making their own brand.

You can more easily connect with them if your brand is going to help them become stronger and more powerful influencers in some way. So, focus on creating a sounding brand name that is going to attract a lot of customers as it resonates in the ears of thousands of customers. To achieve this, it is very important that you put your profits in the last place, at least while you are growing your business.

Create appealing marketing campaigns, offer something to your customers that the competition isn’t offering. Being unique in as many ways as possible is your main goal! This is going to attract the most teenagers to your brand.

Quality behind the name

The quality of your product is what is going to make your brand name spread throughout the world. Thinking of a name is a long process for a majority of companies, but you can have the best name in the world and still end up selling not one single thing. This is why it is important that you are actually offering high quality merchandize to your customers.

It is especially important nowadays, as teenagers can communicate with each other with great ease. Add a catchy name on some top quality merchandize, and you are going to experience incredible growth easily, as you are going to have a high number of interconnected brand ambassadors, who will spread the word faster than lightning.

Let your name become a symbol of a brand that truly cares

Generation Z is primarily focused on making the world a better place, and this is exactly what your brand should also stand for. An appealing name and the right cause will get you a much higher number of sales. It is going to allow teenagers to identify with the cause you are fighting for.

This helps the teenagers connect your brand name with a brand that truly cares about the world, which will create a strong and continually growing community, which is the main objective of all the businesses in the world.

Endlessly brainstorm

If you want to create a truly great brand name, it is important to combine all of the abovementioned factors and include it in the brainstorming process. Think about the message you want your brand to carry, how does your business name connect with the message while being catchy and easy to spell and pronounce.

This requires a lot of thinking, as business names are things that can significantly affect the success chances of a business, especially nowadays, with these newer generations entering the business market. Take your time, research online, and form a connection between your business message and the name it carries. It will greatly help build a stable customer base over time, helping you reach growth from the moment you start your online apparel shop.

These are the things that you have to think about when you are coming up with great name for your business. Take into account who your target audience is and you will be easily able to decide what kind of name will suit your hip teenage apparel shop, helping you regularly sell a lot of goods. Once you have a name, let it settle in for a couple of days and consult with other experts. This is going to help you reach the best possible decision.

5 Simple Tips for Coming Up with Creative Business Names

August 29, 2016 by David Sandy Leave a Comment

Even the most powerful of business empires start with nothing but a raw idea and a vague plan for execution. The road is long and bumpy from the first rough draft to an executive chair, but with a lot of hard work and a bit of wits, nothing is unachievable. As always with epic feats, beginnings are especially hard and troublesome for aspiring businessmen, yet the most difficult of startup conundrums you’ll experience is coming up with a unique, alluring and catchy name for your project. Here are a couple of tips to alleviate your creative struggles in coming up with creative business names.

1. Describe Your Vision and Objectives

If lingering on a standstill from the very beginning, start off by revising your initial business idea. Choosing a startup name is a process that will help you simultaneously shape up your foundations and crystalize your objectives, which is why you should never rush it. There is a number of equally important factors to consider here, from your vision and mission statement, your unique contribution to the market and the innovativeness that will allow you to stand out from the crowd, to your target audience and long-term business plan.

All of these elements should be easily readable from your name, and it’s crucial to spend some time thinking about them, analysing them and making sure they are perfectly understandable, as well as realizable. To get into action, try writing a number of keywords that clearly reflect the overall concept of your future business.

2. Play With Morphology

Once you have a list of words explaining your vision, expertise and goal, the time is about right to start playing with them. Even if morphology wasn’t your favourite subject back in your school days, its simple tricks will help you liberate your inner linguist. What you’ll need to do is to find a stem or a root word, if that seems easier for you, of every term you’ve penned down and then brainstorm as many different words from them as you can.

You’re entering a quite elaborate game of words here, so be sure to use spreadsheets and organize them well in thematic groups. Wherever the game takes you, don’t forget to write everything down to avoid the risk of abandoning an ingenious idea in the process.

Broaden Your Association’s Net

To keep the creative juices flowing, consult the thesaurus for synonyms and widen your list with an additional one that will include a number of possible associations for each initial word. If your business is in the healthcare niche, for instance, focus on words that trigger the idea of wellness in the audience’s mind, such as “wellbeing”, “fitness” or “vigor”.

Combine those associations with words that describe your vision and play with compound words forged along the way. Precision Nutrition, for example, is a health blog name that promises prowess in a field while referring to a specific healthcare branch that this blog specializes in. Additionally, it is a nice example of accessibility and memorability.

Blend, Add and Permute

While generating a list of compound words, feel free to use foreign terms (the well-known Spanish word “casa” in Casahop), experiment with prefixes and suffixes (suffix –ify in Spotify or Shopify), get creative with portmanteaus (Pinterest as a blend of words “pin” and “interest”) or even deliberately misspell the word (Reddit from “read it”).

With a bit of brave innovativeness and wits, morphology is an endless playground for crafting the most memorable business name in the niche.

3. Follow the Rules

There is a number of clear, but aggravating rules in the art of name forging that you will need to follow in order to make the best out of your brainstorming sessions. Even if you’ve already narrowed down your list to a couple of winners, make sure to review all of them individually and see which one is most fit to become quotable.

Catchiness: The whole point of reducing your business statement to just one word is to make it easy to notice and remember. Long, vague and overly abstract terms that none of your customers will be able to understand are less likely to allure new clients and make them recommend you to their friends. Additionally, this rule requires your name to be quite easy to pronounce, which is another key factor to consider.

Researchability: Whatever the niche, your business will most certainly have its online presentation, which is why its name’s accessibility through internet search engines is just as important of a factor as any other. Just like unchallenging pronunciation is crucial for spreading the word of your business, spelling is a key element that makes your chosen name effortless to find.

Availability: Before settling down for the name you consider perfect for your startup, don’t forget to do some research and check if it already exists on the market, even in a similar form. The name is the first indicator for brandability, and it should be unique and unrepeatable, just like your business needs to be original and innovative in order to beat the competition. Furthermore, some names and even words are actually forbidden to use in public domain, so remember to look up a list of sensitive words on the web before unintentionally using one.

Double-Check Your Invention: However brilliant they might sound, some names actually look way worse when written down (or vice versa), and if you’re not careful enough, your business may become a subject of viral mockery. For that reason, verify that the word used is not offensive in some contexts or cultures.

4. Ask For a Second Opinion

Even if you’re certain that your chosen name flawlessly reflects your business and entices the interest of your audience, asking for feedback is never redundant. Ultimately, you are doing it all to intrigue and excite your customers, which is why their choice always matters more than your own.

Consider consulting with your friends and business partners, or create a public customer poll and share it on your personal social media accounts. The name is a representation of your business vision and efforts, and being a delicate matter that will follow you around through the course of your career, it’s certainly not one to be egoistic and stubborn about.

5. Get Legal

Once the name is ready for publishing, you can finally start a process of registering your business. The protocol itself may depend on the type, niche and the legal structure you choose, but for any startup out there, legal permits and licences are required.

If you decide on protecting your business name from further use, you’ll need to have it trademarked after registering the business. From out there, you can start exploring your business’ domain name, which can be an alteration of your registered one or a somewhat different variant of the same.

If still uncertain, surf the web for a quick blast of inspiration. Currently, the market is flooded with ingeniously crafted business names that suggest brandability – by following the example of those and taking your word game up a notch, the catchy, intriguing and original name for your business may be a bit easier to find.